We can easily determine the car brand by its logo, but in the majority of cases we don’t really understand the meaning behind these logos. Still, there is a definite message encrypted in each of them:
Audi’s logo represents four rings that symbolize represent four car companies (Audi, Horch, DKW, and Wanderer) that merged in 1932 to create Audi’s predecessor company, Auto Union.
The central blue and white circle in BMW‘s logo is often mistakenly thought to represent a spinning aeroplane propellor. In fact, what the blue and white quadrants represent the Bavarian Free State colours – but in the opposed order – because it was illegal to use national symbols in a commercial trademark.
The origin of the Chevrolet bowtie might be explained by four possible theories: the first theory is that it originated from a wallpaper design that Chevy co-founder William C. Durant saw in a Parisian hotel. The second theory goes that Durant sketched the design at the dinner table one night between the soup and the fried chicken, while the third unproven theory is that the logo was inspired by an existing logo for Coalettes, a refined fuel product for fires. The fourth and final theory is that the bowtie is stylised version of the cross of the Swiss flag, since Louis Chevrolet was born in Switzerland.
The reason behind the iconic Lamborghini bull is that the animal is Ferruccio Lamborghini’s zodiac sign (he was born on April 28, 1916, which makes him a Taurus). He was also a fan of bull fighting, which is why the bull looks like it’s ready to ruin someone’s day.
Mercedes’s logo is a bold statement of intent, not some romantic ideal or a wild beast ready to mess someone up. The three-pointed star simply represents the brand’s domination of the land, the sea, and the air.