The U.S. car market welcomes the birth of a new brand

Meet and greet a new car luxury marque, the first one of the 21st century. It’s been more than 25 years since a major automaker launched a luxury brand, the times of Infiniti and Lexus joining the U.S. market as the luxury vehicles of Nissan and Toyota.


In the next 18 months you need to expect for the Korean carmaker to peddle its G80 and G90 sedans, both are descendants of products which used to be once under Hyundai’s brand. Meanwhile, the brand is challenging its brand image, promoting it from scratch to scratch, and conveying it to consumers. The automaker knows how to advertise itself, and how to set its Genesis brand apart from many other luxury car brands.

Check out more


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s