September is the month for the highest discounts on new cars

Considering the growth in auto industry has slowed down in 2016, and U.S. sales for General Motors and Ford were down 5.2% and 8.4% in August, comparing to the same month last year, the car companies aren’t accepting the downturn passively: to juice sales in September, incentive spending is at the highest levels ever.

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Automakers have been trying to boost sales by increasing incentives significantly. The average incentive in September is at a record high of $3,923 per unit. The beats the previous peak of $3,753 in December 2008- back when the Great Recession was kicking into full effect, the economy retrenched dramatically, and dealerships were particularly desperate to move vehicles off their lots.

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