One sector of the U.S. automotive industry will be quite unhappy at the announcement of the new car brand, from the Chinese industrial group Zhejiang Geely Holding Group. We are talking about the franchised car dealers.
The new brand, aimed at Millennials, is likely to be sold under a non-traditional retailing approach, according to cryptic postings on various websites. Geely and Volvo, which Geely owns, likely are planning to sell via the Internet and company-owned stores, not through franchised dealers. Lynk, an “affordable premium” vehicle resembling those built by Volvo, is expected to arrive in the U.S. and Europe by 2018.