Retail demand of autos in U.S. softened this November

Black Friday sales and the start of year-end deals are helping, but can’t quite disguise that in all probability, retail demand for autos actually softened in November. That’s despite a near-record average discount of $3,886 per unit, up 15% from November 2015.

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On Thursday, Dec. 1, U.S. automakers are expected to report November sales. The good news is, sales may be softening, but that’s compared with record levels last year. On a pessimistic or realistic note, depending on your point of view, retail auto sales are expected to decline about 2% in November 2016 vs. November 2015.

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