We have a new forecast for this month’s car sales and it includes a 3.3% drop to only 1.3 million units. Await for a decrease of 21% for the mid-size cars. Even with all the drops and decreases we can still say that the sales pace for the industry is healthy, and what’s more important it looks sustainable, as we head into high volume selling months ahead.
Retail growth for manufacturers will be tough to achieve in February, as consumer demand remains relatively flat despite increased incentives. Regardless of the expected dip in overall volume, at a SAAR of more than 17 million, the sales pace for the industry is healthy, and more importantly, looks to be sustainable as we head into the high volume selling months ahead.