Despite rich offers it’s taking longer to sell a new model?

If you think the last time you visited a dealership the dealers seemed more worried or even pushier than before, you might be right. They have a good reason by the way, simply because a new analysis revealed that the selling process of a vehicle now takes longer. That’s despite them substantially ramping up incentives meant to sweeten their offer.

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While the industry retail sales pace remains high, it is being powered by elevated levels of incentive spending which pose a serious threat to the long-term health of the industry. The latest numbers from showrooms are not pretty. Through April 16, the average incentive for a new vehicle was $3,499 — a record for the month, according to the report. The previous record of $3,393 was set in April 2009. Nearly four months into the year, the total value of incentives used to sell new vehicles has increased $1.9 billion to $16.4 billion — up 13 percent from the same time a year ago.

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