Toyota transforms America’s best-selling car to compete for other titles

Turning the latest generation of the production Toyota Camry into the NASCAR racing version required even more than the usual feats of styling and engineering that went into past transformations. First, the racer hit the track before the production car’s launch (the 2018 Camry reaches showrooms this summer), so an extra layer of secrecy was added to the project. Both were unveiled in January at the Detroit Auto Show.

Next, Toyota wants to get as much NASCAR bang for its buck. The brand is looking to take advantage of its racing sponsorships to highlight its move toward more sporty and stylish vehicles. So, the designers at Toyota’s Calty design studio and the engineers at Toyota Racing Development worked to make a NASCAR Camry that looks as much like the street version as possible. Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s