Courtney Hammons and her husband pulled into a church parking lot in Brentwood, Tenn., near Nashville on a Sunday afternoon this month to meet the seller of a 2007 GMC Yukon they saw advertised online.
The couple were not worried about being robbed or becoming victims of the shenanigans that can happen with a vehicle purchase that originates from an online classified ad. They had a reason for being at ease: The ad that the couple responded to was posted on Facebook via a new feature, which the social media giant quietly rolled out last fall. One analyst who tracks online advertising believes that with a few improvements, Facebook, because of it reach, has the potential to be a major force in used-car sales. Read more