Audi partners up with Marvel Comics again. This time it wants to promote its new 2018 Audi A8 in the new Spider-Man movie, by debuting it in the franchise on July 7.
The Audi A8 will strut its stuff when the car is driven by Happy Hogan as he chauffeurs Peter Parker. At one point, Hogan takes his hands off the wheel and the car keeps turning. This isn’t magic, it is Audi’s new AI Traffic Jam Pilot, a semi-autonomous feature that can be used for short periods of time on the highway. Audi is no stranger to promoting its vehicles on the big screen. Several years back, it heavily pushed the Audi R8 V10 Spyder when Tony Stark drove it in Ironman. Chevrolet has also used the big screen to promote its vehicles. Most of you probably remember when the automaker debuted the fifth-generation Camaro back in 2007 during Transformers.