Everyone’s wondering what would a Google-branded vehicle be like. And it turns out that Waymo won’t be spending millions spending billions on assembly plants and the development of its own vehicles and platforms. The company is partnering with automakers to use their cars and trucks to showcase its technology brand and develop a lineup of vehicles.
The brand-building approach takes a page from the old Saleen and Shelby works, tuners and stylists of limited-edition, high-performance vehicles based on Ford Mustangs and pickups. But it’s a more democratic version of that concept. The idea is that a Waymo-branded vehicle can be whatever you want it to be: a minivan or a sedan, an EV or an SUV.